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Litigation Public Relations
When Public Opinion Matters:
Managing the Litigation PR Process
On July 25th, 2006 David Silver conducted a nationwide teleseminar, including Canada, under the auspices of Public Relations Society of America, on "When Public Opinion Matters: Managing the Litigation PR Process." At 25 sites around the country more than 70 executives listened for one-hour as Silver spoke on this topic. The following list of public and private corporations dialed up to listen to David Silver's national teleseminar:
- Shell Trading Gas & Power
- AstraZeneca
- Boehringer Ingelheim Pharmaceuticals
- Washington State Attorney General's Office
- Government of Canada, Office of the Superintendent of Financial Institutions
- Shell Oil Company
- Philip Morris USA
- Tennessee Valley Authority
- Country Companies Insurance Group
- Eastman Chemical Company
- Ford Motor Credit Company
- City of Phoenix
- Edelman
- Porter Novelli
- Cerrell Associates
- Fleishman-Hillard
- American Registry for Internet Numbers
- Middleton Reutlinger
The response was so overwhelming to this one-hour teleseminar, that PRSA will host David Silver again on Monday, January 29, 2007 for an all-day seminar from 8:30- 5:00 on: "Litigation PR, When Public Opinion Matters: Managing the Litigation PR Process" in its conference offices in New York. This live seminar will include case studies and guest speakers from the top financial media, senior litigation partners from large New York law firms, and in-house corporate counsels and corporate communications executives from Wall Street companies.
David Silver also wrote an article in the Summer 2006 issue of The Public Relations Strategist on "Managing the Litigation PR Process in the Court of Public Opinion" [click to read], that has been circulated in corporate offices, Wall Street firms and law firms around the country. David Silver is also the only executive to be accredited by the State Bar of California to teach "Managing the Litigation PR Process: When Public Opinion Matters," for MCLE credit for lawyers in California. Silver is also recognized as one of the few experts in this area for both plaintiffs and defendants and is in demand by all sides in a litigation.
Investor Relations — The challenge of investor relations is to increase and preserve shareholder value as perceived in the marketplace. In the new regulatory environment, where total transparency is now the required goal of publicly traded companies, building and rebuilding credibility and strengthening relations with the investment community and the public are paramount. At Silver Public Relations we assist our clients in building these crucial relationships by advising on dealing with a new breed of analysts, brokers, money managers, institutions and individual investors. By providing timely disclosure of material information from publicly traded companies to all of its audiences, Silver Public Relations assists public companies in regaining the trust of investors, shareholders, stakeholders, analysts, employees and the media.
Financial Public Relations — Silver Public Relations positions investment bankers, broker-dealers and corporate executives in the financial media as experts in their respective fields. When the markets open each morning, the media frequently calls the offices of Silver Public Relations looking for analysts, CFOs, CEOs, research directors, restructuring and mergers and acquisitions specialists to assist reporters in providing timely analysis and insight to help them tell their stories. The firm provides these services as it helps enhance the reputations of these executives in the financial marketplace while providing valuable sources to the media.
Crisis Public Relations — In this new regulatory environment, the crisis communications function at publicly traded companies has entered a new phase. In-house corporate lawyers and public relations/investor relations executives have embarked upon a new era in crisis communications as earnings restatements rock Wall Street and investor outrage persists. The increasing emphasis on transparency and timeliness in reporting company information and in dealing with crisis issues is an expertise Silver Public Relations provides for Wall Street clients.
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